Agriculture Business

The Agriculture Business Program at Feather River College incorporates business concepts with realistic agricultural applications. At FRC, students get out of the classroom to experience true hands-on learning in live agriculture working spaces. This program sets students up for a successful business career with an emphasis in agricultural fields. It features instructors who have direct working knowledge of agricultural facilities and operations, which give students real-world insight into their areas of study.

AGAB 110 - Introduction To Agriculture Business

54 LEC, 3 UNITS CSU In this survey course, students will develop a basic understanding of the business and economics of the agricultural industry. This course introduces students to the economic aspects of agriculture and the implications for the agricultural producer, consumer and the overall food system. The course emphasizes the day-to-day management principles and decision making processes that are part of operating an agricultural enterprise.

AGAB 112 - Agriculture Sales And Communication

36 LEC, 54 LAB, 3 UNITS CSU The study of principles and practices of the selling process: selling strategies and approaches, why and how people buy, prospecting, territory management, and customer service. Self-management, communication, and interpersonal skills necessary in developing managerial abilities, leadership qualities, and facilitating teamwork within the agribusiness sector will be explored. Students will gain experience through role-play, formal sales presentations, and job shadowing. The course content is organized to give students an in-depth understanding of the factors and influences that affect the agribusiness industry on a day-to-day basis. Application of these concepts and methods through hands-on projects will develop solutions for agriculture business. (C-ID AGAB 112).

AGAB 124 - Agriculture Economics

54 LEC, 3 UNITS CSU(D2), UC This course introduces students to the place of agriculture and farming in the economic system. This includes basic economic concepts, and problems of agriculture, pricing and marketing problems, factors of production, and state and federal farm programs affecting the farmer's economic position. (C-ID AG-AB 124).

AGAB 128 - Agriculture Accounting

In this course, students will study the principles of agricultural accounting systems and types of records, their use and how to compute and use measures of earnings and cost of production to improve agribusiness efficiency. Topics in this course include farm income tax, Social Security, and employee payroll records. Students will apply these concepts and methods through hands-on projects developing computer-based solutions for agriculture business. (C-ID 128).

AGAB 150 - Agriculture Computer Applications

54 LEC, 3 UNITS CSU This course explores computer use in the workplace with emphasis on agribusiness situations. Computer applications including word-processing, spreadsheets, databases, and presentation managers will be covered. Also included will be accessing information through the Internet, telecommunications, an introduction to webpage design and other software appropriate to agribusiness. Application of these concepts and methods through hands-on projects to develop computer-based solutions for agriculture business. (C-ID AG-AB 108 108).

AGAB 188 - Farm Management

36 LEC, 54 LAB, 3 UNITS CSU This course covers the organization and operation of farm and ranch businesses. Identify factors affecting profitability of 132 FEATHER RIVER COLLEGE 2023-24 CATALOG | COURSE LISTINGS agricultural farms. Evaluation of farm businesses for increased efficiency and profit. Analyzing farm operations and budgeting of large and small-scale farms.

AGAB 335 Equine and Ranch Management Entrepreneurship

Part of Equine and Ranch Management Bachelor Degree Program. Prerequisite: AGAB 110
54 LEC, 3 UNITS  Learn how to be a successful agriculture entrepreneur by gaining foundational knowledge and exploring the strengths and weaknesses of your entrepreneurial plan. Topics include defining and refining the idea, developing the opportunity, and planning and delivering the business venture. Learn the importance of the business plan as preparation for launching your business venture, managing the business and obtaining investor dollars. (C-ID AGAB335).

AGAB 364 Promotion and Marketing in the Equine and Beef Cattle Industry

Part of Equine and Ranch Management Bachelor Degree Program. 
54 LEC, 3 UNITS Introduction to marketing strategies, planning, budgeting, research, product development, pricing, branding, communications and promotions, with applications specific to the equine and beef cattle industry. Students will become acquainted with multimedia marketing techniques and event planning in the agriculture industry. (C-ID AGAB364).

AGAB 410 Equine and Ranch Management Leadership Seminar 

Part of Equine and Ranch Management Bachelor Degree Program. 
54 LEC 3 UNITS The study of leadership traits. Knowledge, skills and attitudes that enhance personal effectiveness and professional success. Goal attainment, personal organization and critical thinking strategies are emphasized. Principles and practices in planning, developing, conducting, and evaluating leadership programs for agricultural groups. Improving group communication; becoming effective leaders and members of groups; improving leadership and personal development skills; assessing leadership situations, determining and administering appropriate leadership strategies, and evaluating results. (C-ID AGAB410).

AGAB 465 Equine and Ranch Enterprises (3.00 units)

Part of Equine and Ranch Management Bachelor Degree Program. Prerequisite: AGAB 335.
54 LEC 3 UNITS This is a capstone course to be taken during a student's final year to evaluate agribusiness organization and management. A variety of equine, agriculture, and ranch management businesses will be evaluated and examined, either through case studies and/or facility tours. Discussion topics will include evaluation of business plans, location, costs, natural resource management, environmental regulations, human resource management, budgeting, output-input relationships, and enterprise analysis in decision-making.